Most businesses tend to think of their social media marketing efforts in somewhat of a vacuum. They focus on the number of followers they attract, brand awareness, and the sales they can attribute directly to social media campaigns. However, there is another peripheral, yet powerful, benefit of developing and maintaining a strong social media presence that sometimes goes unnoticed: Improved search engine optimization. Here are four ways that your social media presence helps your brand rank better in search engines, and how you can capitalize on them.
If you’ve ignored previous warnings and your business isn’t taking advantage of responsive web design right now or planning on it in the very near future, you are in danger of going out of business in 2014. There are three exceptions to the rule; 1) you don’t depend on your website to stay in business, 2) you have no competitors, or 3) you are familiar with responsive design, you’ve already verified it’s not the right fit for you, as Linkedin has, and you have an alternative mobile strategy. If any of these three apply to you, then you’re ok, carry on. But if your company depends on its website enough that losing the business it brings to you would be a serious blow, getting a responsive website before the end of the year should be your #1 online marketing goal.
You’re a fan page PRO, right?
Right — but do you ever feel like you might be missing certain Facebook features or tricks?
No matter how long you’ve been running your Facebook page, my bet is you still have a few things to learn.
And even if you’ve learned everything — you still might have forgotten something.